Not sure what to make of content strategy? Here's a tidy definition:

Content strategy plans for the creation, publication, and governance of useful, usable content. "Content" is more than words on a page -- it encompasses anything with which your users interface. Think videos, mobile apps, email, digital ads, etc.

1. Determine client challenges and goals.
2. Conduct a landscape analysis and mine existing data for insights that influence Web content.
3. Do a content inventory, which opens the discussion for what should be created, revised or omitted.
4. Research. Write. Copyedit. All with an eye toward keyword optimization, usability and brand messaging.
5. Work with the design and usability gurus to construct rough wireframes and a sitemap to illustrate the architecture of a website.
6. Move approved content into a CMS and QA.
7. Deploy! Celebrate with cocktails.
8. Keep an eye on analytics, and make ongoing updates as needed.

Have questions about Megan's process for larger communications strategy? Just ask.

If it involves writing or organizing content on the Web, Megan can help. Specifically, her services cover:

• Content strategy and information architecture
• Copywriting, editing and proofreading
• Media monitoring and rapid response communications
• Integrated digital campaigns
• Research and substantiation
• Scriptwriting

 

Megan has led communications strategy on multi-million dollar campaigns, handled website re-architectures and created content for dozens of websites, mobile apps and social sites.

Megan is also the co-founder of Commit Threads, an independent t-shirt shop for athletes and sports lovers. (Her pick: The Classic.) When she’s not making websites or t-shirts, Megan can be found at her local CrossFit box, or training her new pup Maeby.

Other vital stats:

• From: Cedar Falls, Iowa
• Adopted hometowns: Denver, Colo., Washington, DC and Omaha, Neb.
• Alma Mater: The University of Iowa
• Other languages: French
• Favorite WOD: The Bear Complex

Megan has handled content strategy and digital communications for some of the largest brands in the entertainment, health care, advocacy and non-profit arenas. Megan's recent clients include the following organizations:

South Carolina Department of Commerce

Project: Website Rearchitecture

The South Carolina Department of Commerce wanted to organize their myriad resources to be more user-friendly to new and existing business managers. Services: Content strategy, UI, copyediting

National Restaurant Association

Project: America Works Here, 12-month Advocacy Campaign

The National Restaurant Association sought support on Capitol Hill by profiling its research and target initiatives over a 12-month period, using a series of print ads and companion digital ads. Services: Concept creation, print and companion ad copywriting 

WellPoint

Project: Motion Graphics Video

A simple motion graphics video to kick off a new branded YouTube channel and support the broader “Health. Join In.” campaign. Services: Scriptwriting

Wymond Associates

Project: Website Redesign

A small but mighty enterprise solutions company needed a website redesign to reflect their expertise and compete for larger government IT contracts. Services: Brand messaging, UI, copywriting, case study creation

Have a question for Megan? She's easy to track down. Send her a note, or find her among the usual social suspects.